As part of their social media campaign, Fisherman's Friend wanted to create some special content videos which differed from their regular video advertising as well as their regular smaller social media content like pictures and gifs.

We came across this "Finger Tutting" artist and created videos with him for each flavor, where he choreographically plays and orchestrates the different Fisherman's Friend pastilles.

To support and underline the movement, and also refer to the branding of the social media corporate design, motion graphics where added in the postproduction.